Kelley Blue Book named their 2012 Brand Image Award Winners last week. These awards are based on consumer perception data from the company’s Brand Watch study, and honor the automotive brands that have most successfully captured positive consumer attention.
Honda was honored with two of these awards…
2012 Most Trusted Brand: Honda
“Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that’s practically synonymous with reliability and dependability. Honda’s vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes.” (Kbb.com editorial comments)
2012 Best Value Brand: Honda
“Many car buyers assume a vehicle’s sticker price is the most significant monetary factor when choosing a car. While it’s certainly an important consideration, Honda’s reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value.” (Kbb.com editorial comments)
We sell the most trusted brand for a reason, we want to offer our community and surrounding area a quality vehicle that is second to none.
McGrath Honda of Elgin
2020 North Randall Road
Elgin, IL 60123